We are in 21st century where technologies are playing a vital role in our daily life. After the Covid-19 pandemic, digital marketing businesses are growing rapidly. Now, the marketing plans are totally dependent on the digital marketing strategies.
What is Digital Marketing?
In simple terms digital marketing is all about driving more customers, sell any products or services using digital technologies.
There is an exponential rise in jobs in digital marketing this year 2020. More and more companies are now using digital marketing strategies to acquire new customers.
Digital marketing is an effort to deliver values to your customers using digital tools.
It has different channels of marketing like:-
- Search Engine Optimization (SEO)
Search engine optimization is a process to improve the visibility of your website in SERP (Search Engine Result Page). In simple terms, it helps to attract more prospect customers to your business.
- Search Engine Marketing (SEM)
Search Engine Marketing is an internet marketing strategy to promote your website in Google to gain more customers for your business.
To summarize, it is a process of paid advertising in search engine to get more CTR (Click Through Rate) for your website together with it can be referred as PPC (Pay-Per-Click).
- Social Media Optimization (SMO)
Search Engine Optimization is a digital marketing strategy to promote your products, brand, services, etc on social media platforms to get more engagement and traffic for your website.
- Social Media Marketing (SMM)
Social Media Marketing is a technique to promote your brand in social platforms like Facebook, LinkedIn, Instagram and Pinterest to get more engagement, and relevant traffic to your website. It helps to generate more leads and increase brand popularity.
- Email Marketing
Email marketing is a direct form of marketing which helps to promote a product or services through email. This is one of the most popular technique to promote new products and to generate sales easily.
- Content Marketing
Content marketing is basically a strategic marketing process to gain more engagement in online platforms by regularly sharing content such as blogs, videos, banners and social media posts.
- Affiliate Marketing
In simple terms, Affiliate Marketing is an advertising technique where an affiliate marketer can get commission from a company by promoting/ selling their products online.
- Influencer Marketing
Influencer marketing is a marketing model to promote any brand or products online by hiring/ paying an influencer.
Also, it helps to get more engagement and brand awareness in the online market.
Why Digital Marketing??
Digital marketing businesses are growing rapidly. Now, the marketing plans are totally depends on the digital marketing strategies.
- Reach maximum customers in a way that it is both cost-effective and measurable.
- It’s an easy way to promote your company’s brand name.
- It helps to communicate value to the customers and build good relation.
- Helps to get a better return of investment.
- It has dynamic career options.
- It helps a company to rank in Google SERP (search engine result pages).
Why you should learn digital marketing in 2020??
It’s a highly growing marketing technology, where job opportunities in this field is growing rapidly every month. A latest report from a famous job portal states that digital marketing jobs are highly in posted by the employers in 2020.
Not only in terms of jobs, Digital marketing is a good option for freelancers and freshers to earn a good amount of money.
In conclusion, even if you do not have a regular job, you can set up your own online business which are the most common nowadays such as affiliate marketing, vlogging etc.
You can connect with digital marketing agency for part time jobs. Digital marketing helps you generate quality leads from sales funnels through the social media platforms Instagram, Pinterest, YouTube, Facebook etc.
In 2020, there is a huge demand for people with digital skills. If you have digital marketing skills, you should not look back for other opportunities; rather try to attest something to gain more knowledge and thus, make yourself stand out in the crowd.
Digital marketing is evolving every day and coming with new strategies and tools, it will help you find something new and follow. It will make you more creative day by day in terms of marketing strategies.
As it is a dynamic area therefore, you should always follow new marketing trends to get more ROI in your business.
If you do not know the latest marketing trends, you may end up not getting quality leads.
Scope of Digital Marketing in 2020
If you are looking for highly paid digital marketing jobs then you are in your right direction as this sector is growing rapidly.
Here every company is competing for digital development these days and salaries are also very competitive as the profile in the market is most in demand.
In 2020 most companies are now online and have started doing business with digital marketing tools. And are now trying to build an online presence for their customers, creating a lot of employment opportunities.
Find the career options available in Digital Marketing domain:-
- Digital Marketing Manager
The key role of a Digital Marketing Manager is to oversee the digital marketing campaigns of a company, handle digital marketing team, marketing budget and generating leads through online campaigns for the company.
- Digital Marketing Executive
Digital Marketing Executive role is to manage and implement all digital marketing strategies to promote a brand or product for a company.
It is a major role to increase brand awareness and generate maximum quality leads through various digital marketing campaigns.
- SEO Manager
The SEO Manager is responsible for taking care of all SEO strategies.
In brief it has many responsibilities such as link building, keyword research, web marketing and web analytics.
- Social Media Marketing Expert
Social Media Marketing expert is responsible for all social media marketing strategies. He/she will be responsible to achieve marketing goals through social media channels, and to create marketing campaigns for more engagement and traffic.
- Content Manager
The content manager role is to develop a marketing strategy to create quality content to promote the company’s products and achieve greater engagement.
In addition to, it has to make sure that the online market has a positive outlook.
Copywriter is responsible to create written content for the online audience to get more engagement and fulfills the requirements of the audience.
This skill is now in demand and they are basically responsible for creating blog posts, product descriptions, email blasts, etc.
- SEM Specialist
The SEM specialist is responsible for designing and strategizing marketing campaigns regularly to top the company’s website in SERP.
The role is to promote company website in SERP (Search Engine Result Pages) in both organic and paid marketing methods.